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La Petit Reine

An unjust kingdom

Back in 2001, we created La Petite Reine because of a two-fold issue. Delivery in city centres is neither efficient nor ecologic. Oversized delivery trucks are indeed to go through their expedition tour several times a day, thus generating traffic jams and pollution. Then in 2009 arose our deep conviction that our commitment for sustainable development had to integrate a social action towards underprivileged people. To cut a long story short, we are convinced that sustainable development (economic, social and environment-friendly development) is the key solution to better the unjust society we are living in.

Social innovation heroes

There is no individual but a team of devoted and skilled people, gathered by their very conviction that our society was to be given a drive towards a more ecological and social development. La Petite Reine was created in 2001 by Gilles Manuelle, who had studied
Agricultural Law and Economy, and had an innovative vision. We joined Ares Group in 2009 (meaning Association pour la Réinsertion Economique et Sociale), which is a non-profit people reintegration association created in 1991. Its objective is to prove that each person, whatever his situation, is able to rebuild his own life and to restore his dignity by being part of the social and economic life. To implement its project, Ares has been developing for almost 20 years people reintegration firms which employ persons in great difficulty (problems encountered: homeless, handicap, school failure and so on), and a strong social and professional support methodology, so as to define a career path that matches each employee’s particular desires and abilities. 60% of them access a long-lasting job after Ares.

The innovation journey

Ten years ago, we packed our baggage for a long and ambitious road. We would enter the inner city logistic sector in its last step by gathering delivery flows in our inner city Urban La Petite Reine The betterment of inner city life is on the way Logistic Centres before peak hours and then organizing optimized delivery tours, therefore decreasing traffic jams and pollution. Our second innovation lay in our way of delivery. We designed an electrical vehicle that met the requirements of the sector, the “Cargocycle” : a fierce and light
electrically helped threewheeled bycicle equipped a large trunk (1,5m3), that uses bikes lanes and parks easily. The third one took place in 2009 trough our joining Ares: the deliveryman profession was a true reintegration springboard trough developing autonomy
and sense of responsibility, while our activity had a real need in workforce. Every employee is therefore provided with a weekly individualized social and professional monitoring ensured by a unique referent, aiming at accompanying them all the way long till classic and perennial employment.

The Battle

The numerous hinders we have faced have revealed as many strengths to deepen both our understanding of the issues we address, and the relevance of our solution. The main one was to have our solution recognized by logistics experts. It has demanded a great deal of conviction, technicality and above all demonstration. We have optimized our vehicles, our logistic flows and our social support. Not only have we reached the criteria required by the logistics sector, but we have also designed a new sustainable logistics (economical, ecological and social).

The way back home

What we have done so far is little when considering what lies ahead of us. The potential of growth is huge, and so are our ambitions. We are already implanted in 5 major French cities (Paris, Rouen, Bordeaux, Dijon, Lyon) and in Geneva, and we aim at developing our sustainable model throughout the country and in Europe.