When we think of businesses acting in the community, several images may come to mind: fundraising in the office for a charity, colleagues getting active with a day out volunteering or pro-bono services, or maybe a product line that ties sales to giving something to those in need.
Increasingly, however, today’s corporate leaders think their social action should become less about "giving" and more about "acting"--moving corporate activity into what was previously firmly charity or government turf.
A delivery service can use its infrastructure to transport goods for purchase, as well as to link up with charities and rural delivery systems to create a new network for delivering supplies for medical relief. A freight management firm can use its expertise in risk avoidance to minimize costs, as well as to consult with local government and NGOs and build a mutually beneficial partnership for improving road safety.
To read the full article, please follow the link to Co.Exist, where this item was originally published.
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